**Lesson Plan: Marketing of Mineral Products**
**Grade Level: Senior Secondary 2 (SS2)**
**Subject: Marketing**
**Topic: Marketing of Mineral Products**
**Duration: 1 Hour**
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### **Lesson Objectives:**
By the end of the lesson, students will be able to:
1. Understand the concept and importance of marketing mineral products.
2. Identify different types of mineral products.
3. Discuss the marketing mix (4 P’s) as applied to mineral products.
4. Analyze case studies of successful marketing strategies in the mineral industry.
### **Materials Needed:**
- Whiteboard and markers
- Projector and laptop
- Handouts with case studies
- Charts/Diagrams showing types of mineral products and marketing mix
- Sample mineral products or images
### **Lesson Procedure:**
#### **Introduction (10 minutes):**
1. **Greeting and Roll Call:** Welcome the students and take attendance.
2. **Icebreaker Question:** Ask students to name any mineral product they know and describe how they think it’s marketed. (E.g., gold, diamonds, coal, copper)
3. **Lesson Overview:** Briefly explain what will be covered in the lesson and why understanding marketing of mineral products is important.
#### **Presentation (20 minutes):**
1. **Definition and Importance:**
- Define mineral products and discuss their significant role in the economy.
- Explain the need for effective marketing in the mineral sector to ensure these products reach the global market and are sold at competitive prices.
2. **Types of Mineral Products:**
- Provide examples and discuss different categories such as precious metals (gold, silver), industrial minerals (limestone, gypsum), and energy minerals (coal, oil).
- Show images or physical samples to enhance understanding.
3. **Marketing Mix (4 P's) for Mineral Products:**
- **Product:** Focus on the quality, types, and different uses of mineral products.
- **Price:** Discuss pricing strategies, considering factors like production costs, market demand, and competition.
- **Place:** Explain the distribution channels, how these products are transported, stored, and made available to the market.
- **Promotion:** Talk about advertising, sales promotions, public relations, and personal selling techniques specific to mineral products.
#### **Activity (15 minutes):**
1. **Group Work:**
- Divide the class into small groups and assign each group a case study of a successful marketing strategy from the mineral industry (e.g., De Beers for diamonds, BHP for iron ore).
- Provide handouts with the case study material and guiding questions.
2. **Discussion:**
- Each group will discuss the case and answer the guiding questions.
- Questions may include: What marketing strategies were used? How did they apply the 4 P’s? What were the challenges and successes?
#### **Conclusion (10 minutes):**
1. **Group Presentations:**
- Each group will present a summary of their case study findings to the class.
- Discuss the key takeaways from each presentation and how they illustrate effective marketing strategies.
2. **Q&A Session:**
- Open the floor for any questions or further discussion from the students.
3. **Summary:**
- Recap the key points covered in the lesson.
- Highlight the importance of adapting marketing strategies to fit the unique characteristics of mineral products.
#### **Assignment:**
1. **Research Task:**
- Assign students to research a local mineral product and prepare a short report on its marketing strategy, including how the 4 P’s are applied. They will present their report in the next class.
### **Assessment:**
- Observations during group discussions
- Evaluation of group presentations
- Review of the research task for completeness and understanding
### **Differentiation:**
- Provide additional support and guidance for students who might struggle with understanding the concepts.
- Offer extension activities for advanced students, such as a deeper analysis of global market trends in mineral products.
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This lesson plan aims to engage students with both theoretical and practical aspects of marketing mineral products, fostering a comprehensive understanding that they can build upon in future studies and real-world applications.